Ms. Zaibunnisa Siddiqi is an Assistant professor of Business Administration at Dadabhoy Institute of Higher education. She is a PhD Scholar at Muhammad Ali Jinnah University. She did MBA (HRM & Finance) & MS (HRM). She has more than 15 years of teaching experience including 8 years at Higher Education level in which she has been serving as a permanent and visiting faculty member at various institutes and universities of Pakistan. Ms Zaibunnisa is also serving the society as Youth Activist & Trainer and has conducted various workshops & = Seminars relating to many issues of professional world. She has also done Master= Trainer Faculty Development Program from HEC. She has also proven herself in the research area. More than twelve research papers have been published in international Journals & Conferences